Rediscovering Outdoor Play in a Digital Age
Stichting Speeltuin Amstelpark is a non-profit organization with a mission to inspire children to rediscover the joy of outdoor play in an increasingly digital world. Situated in the beautiful Amstelpark in Amsterdam, they provide a safe and exciting environment where kids can engage in meaningful play away from screens, fostering creativity, connection, and a love for the outdoors.
Crafting a Brand that Inspires Connection
with Nature
We partnered with Stichting Speeltuin Amstelpark to bring their mission to life through a cohesive and engaging brand identity. This involved creating a playful and meaningful logo, a vibrant color palette, and custom illustrations that highlight the joy of outdoor play. Beyond branding, we developed their website to provide an intuitive, family-friendly digital space and designed brochures to communicate their vision effectively. Every element was crafted to emphasize the importance of reconnecting with nature and outdoor activities for children in today’s screen-dominated world.